What is White Balance?
Understanding white balance can be difficult, because it has to do with the color temperature of different light sources. The amount of light varies whether you are outside in the sun or in the shade, inside with bright overhead lights or by candlelight. Your eyes do a great job adjusting to these differences in light and something white – a white t-shirt for example – will look white to you in each light setting. Your camera has a built in sensor that measures the color temperature and adjusts for it, but it may not be exactly what your eyes are seeing, and may have a yellowish or bluish cast that you don’t want. You can fix this easily by adjusting the white balance manually.
Basically, white balance is an adjustment to get the color you want in your photos. (Here is a much more advanced definition of color temperatures and their Kelvin value). But for most digital cameras, you don’t need to know the actual values for each setting because the menus have picture icons that are pretty easy to understand.
White Balance Menu Options
The menu of your digital camera may look a little different than mine, but should be similar enough to get the idea. I use a Nikon D40, and I have the following white balance settings. Choose the one that best applies to the conditions you are shooting in.
Incandescent (picture of an overhead bulb) – also referred to as “tungsten” (for the filament inside an incandescent bulb), this setting makes the colors cooler, sometimes maybe a little too blue. Try it indoors at night for best results.
Florescent (picture of a fluorescent light) – if the cast of your photos is green under a fluorescent light, try this setting. It warms up the harsh cast of a florescent lighting.
Direct sunlight (picture of a sun) – use only when shooting in direct sunlight. This set things to “normal”, maybe a little on the bluish side.
Flash (picture of a lightning bolt) – use in settings when you are using your flash. The light from a flash can cause the colors to be a little cool, so this can warm up your pictures a little bit. Similar to the cloudy setting.
Cloudy (picture of a cloud) – this is a little warmer than the daylight setting. You can also try playing around with this in direct sun to get a warmer cast.
Shade (picture of a house casting shade on the ground) – since shade is so blue, this setting is very orange to compensate. This can also work for partly cloudy days, since the light of the open sky is bluish. Try this and pictures of people will look a lot warmer and more realistic.
Many of these settings allow you to fine tune them from a scale of -3 to +3. This will let you adjust the amount of coolness or warmth in your photo, – being cooler and + being warmer. The best thing to do is take a picture, look at the results and keep adjusting until you get the cast you are looking for. If you end up with a picture that you don’t like the coloring of after the fact, you can correct it using Photoshop.
You can play with the white balance to get the most “true” coloring to your photo, or you can also try to change the white balance settings to get a more interesting shot. Check out some examples of using the white balance to create warmer or cooler casts based on the feel you are trying to achieve with your photo.

White Balance Example from wikiHow
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